3. Is the brand management system working effectively in your company? Are brand managers paying sufficient attention

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3. Is the brand management system working effectively in your company? Are brand managers paying sufficient attention to long-term strategy? Do you think product category management should gain more power relative to brand management?

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Kotler On Marketing How To Create Win And Dominate Markets

ISBN: 978-1476787909

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 05:03 AM

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3. Is the brand management system working effectively in your company? Are brand managers paying sufficient attention

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Kotler On Marketing How To Create Win And Dominate Markets

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