3. Suppose you could undertake an effort to improve customer loyalty (see Exhibit 2.3). Describe the effort.
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3. Suppose you could undertake an effort to improve customer loyalty (see Exhibit 2.3). Describe the effort. What would it cost? What would be the expected return?
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Related Book For
Market Your Way To Growth : 8 Ways To Win
ISBN: 9780814436462
1st Edition
Authors: Kotler, Philip; Kotler, Milton
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