3. Suppose you could undertake an effort to improve customer loyalty (see Exhibit 2.3). Describe the effort.

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3. Suppose you could undertake an effort to improve customer loyalty (see Exhibit 2.3). Describe the effort. What would it cost? What would be the expected return?

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Market Your Way To Growth : 8 Ways To Win

ISBN: 9780814436462

1st Edition

Authors: Kotler, Philip; Kotler, Milton

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