More and more firms seem to be entering the dating service industry. Visit www.eharmony.com and tour its

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More and more firms seem to be entering the dating service industry. Visit www.eharmony.com and tour its Web site to find the types of activities and methods such companies use to help match compatible couples. Now, analyze the environment that might affect Internet dating services using a SWOT analysis.

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Marketing

ISBN: 285707

1st Edition

Authors: Dhruv Grewal, Michael Levy

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