2 SAP is a large European software company selling ERP systems. It is well known for developing...

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2 SAP is a large European software company selling ERP systems. It is well known for developing a network of ‘business partners’ to develop new products, sell its ‘solutions’, implement them into customers’

operations, provide service, educate end users, and several other activities. If you were managing SAP’s relationship with its partners, how would you ensure their long-term collaboration?

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