2 Select a service organisation and identify the key back-offi ce and front-offi ce tasks. What activities

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2 Select a service organisation and identify the key back-offi ce and front-offi ce tasks. What activities have most impact on the customer experience? Could any task move from one area to the other and what would be the implications?

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Service Operations Management Improving Service Delivery

ISBN: 9780273740483

4th Edition

Authors: Robert Johnston, Graham Clark, Michael Shulver

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