3. Why does Hard Rock put such serious effort into its location analysis?

Some people would say that Oliver Munday, Hard Rock’s vice president for cafe development, has the best job in the world.
Travel the world to pick a country for Hard Rock’s next cafe, select a city, and find the ideal site. It’s true that selecting a site involves lots of incognito walking around, visiting nice restaurants, and drinking in bars. But that is not where Mr. Munday’s work begins, nor where it ends. At the front end, selecting the country and city first involves a great deal of research. At the back end, Munday not only picks the final site and negotiates the deal but then works with architects and planners and stays with the project through the opening and first year’s sales

Transcribed Image Text:

EUROPEAN CITY UNDER CONSIDERATION IMPORTANCE OF THIS FACTOR FACTOR A B C D AT THIS TIME A. Demographics 70 70 60 90 20 B. Visitor market 80 60 90 75 20 C. Transportation 100 50 75 90 20 D. Restaurants/ nightclubs 80 90 65 65 10 E. Low political risk 90 60 50 70 10 F. Real estate market 65 75 85 70 10 G. Comparable market analysis 70 60 65 80 10