Apple opened its Apple Stores in smart high streets all over the world. Then it was reported
Question:
Apple opened its ‘Apple Stores’ in smart high streets all over the world. Then it was reported that Apple would be opening a store-within-astore in one of the world’s most famous department stores – Harrods, in London. What are the advantages to both Apple and Harrods of such a
‘store-within-a-store’?
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Service Operations Management
ISBN: 978-1292064468
5th Edition
Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark
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