Calculate your lifetime value for three service organisations that you use for example, supermarket, clothing retailer,

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Calculate your lifetime value for three service organisations that you use – for example, supermarket, clothing retailer, music download website, bar or bank. What are the problems in assessing lifetime values?

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Service Operations Management

ISBN: 978-1292064468

5th Edition

Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark

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