Carry out an importanceperformance analysis for an amusement park. In doing this, think about the competitive factors

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Carry out an importance–performance analysis for an amusement park. In doing this, think about the competitive factors (i.e. the key ingredients) for this offering, their level of importance and their performance, using the scale shown in Figure 3.10.

Then map these onto an importance–performance matrix, as shown in Figure 3.11.

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Service Operations Management

ISBN: 978-1292064468

5th Edition

Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark

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