If you search online under the single word relationships, you will be bombarded with advice on personal

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If you search online under the single word ‘relationships’, you will be bombarded with advice on personal relationships. Also, the language used by authors to describe customer relationships often echoes the language of personal relationships. Are customer relationships like personal relationships?

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Service Operations Management

ISBN: 978-1292064468

5th Edition

Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark

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