Invention is not enough was the response given by a major designer/manufacturer when asked about the secrets

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‘Invention is not enough’ was the response given by a major designer/manufacturer when asked about the secrets of successful innovation. What other factors need to be managed to ensure a good idea makes it through to successful implementation?

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Strategic Operations Management

ISBN: 98693

2nd Edition

Authors: Steve Brown , Richard Lamming , John Bessant , Peter Jones

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