We have only scratched the surface of the topic of innovation in this chapter and have presented
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We have only scratched the surface of the topic of innovation in this chapter and have presented a general model of how the process works. What factors (for example, sector, type of product, etc.) might shape the ways in which a particular firm needs to go about the process? How might they affect its management?
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Related Book For 
Strategic Operations Management
ISBN: 98693
2nd Edition
Authors: Steve Brown , Richard Lamming , John Bessant , Peter Jones
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