Introducing process innovation change in the way we do things around here can be thought
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Introducing process innovation – change in ‘the way we do things around here’ – can be thought of in the same way as trying to launch a new product in the commercial market-place. What similarities and differences might there be between the two, and what messages emerge for successful management of both?
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Related Book For
Strategic Operations Management
ISBN: 98693
2nd Edition
Authors: Steve Brown , Richard Lamming , John Bessant , Peter Jones
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