Innovation is a survival imperative, not a luxury! Thinking of an organization with which you are familiar,

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‘Innovation is a survival imperative, not a luxury!’ Thinking of an organization with which you are familiar, think about whether this statement applies – and if it does, what kinds of innovation can you trace in its history? What triggered them, and what difference did they make?

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Strategic Operations Management

ISBN: 98693

2nd Edition

Authors: Steve Brown , Richard Lamming , John Bessant , Peter Jones

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