Reread the case example If one customer wants it, maybe more do?, on the Heywood Hill bookshop

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Reread the case example ‘If one customer wants it, maybe more do?’, on the Heywood Hill bookshop and its subscription service. In what way is this service different from the algorithm-driven recommendations that are used by many online retailers, such as Amazon?

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Service Operations Management

ISBN: 978-1292064468

5th Edition

Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark

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