Reread the case example on IKEA and its big box retail strategy. Applying the elements of the
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Reread the case example on IKEA and its ‘big box’
retail strategy. Applying the elements of the service strategy model (see Figure 3.4), explain what prompted IKEA to adapt its strategy?
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Related Book For 
Service Operations Management
ISBN: 978-1292064468
5th Edition
Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark
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