This story is often related by strategy experts. During manoeuvres in the Alps, a detachment of soldiers
Question:
This story is often related by strategy experts.
During manoeuvres in the Alps, a detachment of soldiers got lost. The weather was severe and the snow was deep. In these freezing conditions, after two days of wandering, the soldiers gave up hope and became reconciled to a frozen death on the mountains. Then, to their delight, one of the soldiers discovered a map in his pocket. Much cheered by this discovery, the soldiers were able to escape from the mountains. When they were safe back at their headquarters, they discovered that the map was not of the Alps at all, but of the Pyrenees. What is the relevance of this story to strategy?
Step by Step Answer:
Service Operations Management
ISBN: 978-1292064468
5th Edition
Authors: Robert Johnston ,Michael Shulver ,Nigel Slack ,Graham Clark