11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...

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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication) pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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Question Posted: Oct 22, 2024 05:01 AM

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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...

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Program Evaluation: An Introduction

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