13-2 Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)

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13-2 Define the concept of shopper marketing and explain why it has grown in prominence.

(AACSB: Communication) pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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