7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB: Communication) pg98

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7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB:

Communication) pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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