Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

Think of a good example that makes your point, then read on. pg98

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Program Evaluation: An Introduction

ISBN: 9781529742787

5th Edition

Authors: Padgett, Deborah K.;Royse, David Daniel;Thyer, Bruce A Publisher: Wadsworth

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Question Posted: Oct 22, 2024 05:01 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Program Evaluation: An Introduction

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