=+SA 1-1 Ethics and professional conduct in business On August 1, 2009, Dr. Dana Hendley established Med, a medical practice organized as a proprietorship. The following conversation occurred the following February between Dr. Hendley and a former medical school classmate, Dr. Elyse Monti, at an American Medical Association convention in New York City.

Dr. Monti: Dana, good to see you again. Why didn’t you call when you were in Denver? We could have