be able to see relationship management in context and understand that it can be viewed from a
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be able to see relationship management in context and understand that it can be viewed from a variety of perspectives, e.g. economic, strategic, behavioural and marketing;
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Strategic Supply Management Principles Theories And Practice
ISBN: 101864
1st Edition
Authors: Paul Cousins , Richard Lamming , Benn Lawson , Brian Squire
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