be able to see relationship management in context and understand that it can be viewed from a

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be able to see relationship management in context and understand that it can be viewed from a variety of perspectives, e.g. economic, strategic, behavioural and marketing;

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Strategic Supply Management Principles Theories And Practice

ISBN: 101864

1st Edition

Authors: Paul Cousins , Richard Lamming , Benn Lawson , Brian Squire

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