Gustave Lyon is about to buy a compact MP3 player and is currently considering three brandsSun, Hitek,

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Gustave Lyon is about to buy a compact MP3 player and is currently considering three brands—Sun, Hitek, and Surgo. The important factors to Gustave are the price, color, warranty, size of the unit, and brand name. Gustave has determined factor weights of 0.4, 0.1, 0.1, 0.1, and 0.3, respectively. Furthermore, Gustave has determined factor evaluations for all of the factors for the three different manufacturers. The Sun unit has factor evaluations of 0.7, 0.9, 0.8, 0.8, and 0.9 for the price, color, warranty, size, and brand name factors. The Hitek unit has factor evaluations of 0.6, 0.9, 0.9, 0.8, and 0.9 for these factors. Finally, Surgo has factor evaluations of 0.8, 0.4, 0.4, 0.2, and 0.6 for the same factors of price, color, warranty, size, and brand name. Determine the total weighted evaluation for the three manufacturers. Which one should Gustave select?

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Quantitative Analysis For Management

ISBN: 9780137943609

14th Edition

Authors: Barry Render, Ralph M. Stair, Michael E. Hanna, Trevor S. Hale

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