1. Describe one macro environmental trend that impacted the Air Express Industry in the 1990's or during 2000's.

2. Bargaining Power of Buyers (Porter's Five Force Model)

• Who is the major type of buyers?

• How did the buyers increase their bargaining power in the 1980's?

• Which factor under Bargaining Power of Buyers does this represent?

3. Threat of New Entrants - describe two barriers to entry that prevented companies from entering the Air Express Industry.

4. Rivalry Among Existing Players - describe two factors that affected the intensity of rivalry in the Air Express Industry. Use two factors from Porter's model. You can use any time frame but be clear to state what decade you are referring to.

5. Threat of Substitutes - name two substitutes and evaluate if this is a significant threat?

6. Fedex has been the major company in this industry. Which of the four building blocks of competitive advantage is Fedex particularly strong. Support your answer with specific information from the case.