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1. State why studying Consumer Behavior is valuable and how it is grounded in many aspects of our lives, including our work lives. Please try

1. State why studying Consumer Behavior is valuable and how it is grounded in many aspects of our lives, including our work lives. Please try not to duplicate answers? There are several reasons to choose from.

2. What surprised you about Consumer Behavior? What were you not surprised by? Name one thing for each of these questions.

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