Question
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
| Medium | Cost Per Ad | # Reached | Exposure Quality |
| TV | 500 | 10000 | 30 |
| Radio | 200 | 3000 | 40 |
| Newspaper | 400 | 5000 | 25 |
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
Let x number of TV ads Let y number of radio ads Let z ...
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Business Statistics In Practice
Authors: Bruce Bowerman, Richard O'Connell
6th Edition
0073401838, 978-0073401836
