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Answer the following questions: 1. Why did Tommy Hilfigers performance start deteriorating in the early 2000s? 2. What is your assessment of the alternative strategic

Answer the following questions:

1. Why did Tommy Hilfiger’s performance start deteriorating in the early 2000s?

2. What is your assessment of the alternative strategic options proposed for Tommy Hilfiger?

3. Why did Apax acquire Tommy Hilfiger? What value did apex see in the deal that other potential acquirers did not?

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1 Threat of New entrantsintensifying level of competition The threat of new entrants was a very strong The hip hop artists as well as their fans moved to the new brands such as FUBU and marc Ecko None... blur-text-image

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