Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are the marketing director in the eastern European region for a large British based multinational manufacturer of consumer retail products, competition from other multinationals,

You are the marketing director in the eastern European region for a large British based multinational manufacturer of consumer retail products, competition from other multinationals, as well as from locally branded products, is particularly intense in home cleaners, you have a salesman in Romania who not only meets his monthly sales target of cleaners, but also exceeds them by a wide margin. it comes to your attention (from a competitor, no less) that this super salesman may be involved in some practices that are against your company’s basic ethics code, you know that these practices, like promising a small “rebate to the customer against the salesman’s commission, are common practice in Romania.

What course of action would you take?

a. Fire the salesman, he is in clear violation of the company ethics code and should be dismissed.

b. Look the other way, after all, you know that his practices are acceptable in Romania, and besides, he is producing.

c. Explain to the salesman that your corporate ethics code and the company’s global ethical standards supersede those often followed locally and he needs to bring his practices in line with company standards, even if it will cost him and the company sales.

Step by Step Solution

3.50 Rating (150 Votes )

There are 3 Steps involved in it

Step: 1

c Competition is a tool in business that aid to improve the quality of products and service delivery ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Statistics The Art And Science Of Learning From Data

Authors: Alan Agresti, Christine A. Franklin

3rd Edition

9780321849281, 321755944, 321849280, 978-0321755940

More Books

Students also viewed these Marketing questions

Question

How do firms manage interest rate risk?

Answered: 1 week ago