Are the traditional working methods sufficient for the organizations to carry on their activities in this hyper competitive environment? Why one company outpaces the other company while both are offering the same product with the same benefit, and sometimes with the same quality? Why do Nestle earns more annual profits in the comparison of any other juice brand? Why Pond’s brand is more demanded by women as compare to Fair & Lovely? Why Coca Cola is more demanded in the western world where as the same quality is ensured by Pepsi as well?

All these questions need to be responded in this overly competitive market.