Tortron Inc. makes very popular blue jeans. As a consumer-driven organization, it is very mindful of its customer segments and the return-on-investment received from each of those segments.

Like most organizations, Tortron does not have unlimited financial resources to support its business activities, but wants to ensure its core consumer stays aware of its products.

What kind of problem is Tortron having?

Your answer(s) should include an analysis of resource allocation challenges and associated advertising-mix problems.

What Management Science Technique would be best to use towards solving the problem?

Justify your response with a thorough explanation of the technique you are proposing and justify why you are proposing this technique. Your answer given should include the synthesis of one of the descriptive models. An exceptional response would include a discussion that descriptive modeling can help Tortron Inc. understand its customers.

In a short answer format, students will identify and discuss types of problems that can be solved using quantitative analysis.