Question
Define franchising and list examples of companies that utilize franchising as a method of international entry.
Define franchising and list examples of companies that utilize franchising as a method of international entry.
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Step: 1
Franchising is an agreement where one party called fr...
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
