Question
Describe a valid marketing strategy. Discuss the feasibility of the marketing strategy. Provide a recommendation or suggestion for the proposed strategy Also address the following:
Describe a valid marketing strategy. Discuss the feasibility of the marketing strategy. Provide a recommendation or suggestion for the proposed strategy
Also address the following:
Provide an introduction and conclusion discussing the analysis of your peer’s marketing strategy.
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Introduction Marketing is a very important aspect in the modern day corporate field For a product to access the market effective and efficient marketing techniques must be used The marketing techniques used must match the needs of customers and the goals of the objective According to the repositioning strategy paper one of the marketing techniques firms use is the repositioning strategy Under repositioning a company changes the identity of its products or services relative to those of the competitors The author of this paper says that positioning is a very important component of any marketing strategy However the importance of repositioning often depends on various factors One of these factors is how consumers view the current product in relation to its competitors in the market In the event customers perception is positive there is no need for repositioning Under such situation the company simply needs to come up with ways of promoting the products awareness among people Body The author of this paper says that repositioning is usually done to keep up with the changing needs of customers I fully agree with this notion as repositioning entails updating innovating and recalibrating the companys current products or services These changes are usually made in order to match the needs of consumers With these changes comes a competitive advantage This is because a firm is in a position of providing products or services with features that other companies in the industry do not have Under such situation there are high chances of the other firms losing their customers to the firm with modified products and services that meets their needs The paper goes on to say that repositioning takes place in various ways such as rebranding the companys mission statement vision goals and objectives or changing the companys overall culture However this strategy does not always work There are several cases of firms which have been unsuccessful in their rebranding strategy In such cases the repositioning technique ...
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
