Question
Does a firm have the right to create wants and try to persuade consumers to buy goods and services they didnt know about earlier?
Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier?
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Yes a firm has the right to create wants and try to persuade ...
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
