Globalization is the inexorable integration of markets, nation-states and technologies to a degree never witnessed before—in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper and cheaper than ever before." —Thomas Friedman Comprehend the above definition of globalization and complete a comparison of global vs. regular marketing.

Explore the scope of activities that take place outside of the home country market. Explain the product and market growth activities that an organization should consider when expanding globally and how they evolve from domestic and ethnocentric to global and geocentric.