Question
Read the case Microsoft Uses Partnership to Hedge its bet on Bing: What possible disadvantages could the partnership have for the two firms? Which one
Read the case Microsoft Uses Partnership to Hedge its bet on Bing:
What possible disadvantages could the partnership have for the two firms? Which one do you think has more to lose, and why?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
