Question
Read the case study Group-on: Finding Strength in Numbers: Group-ons business strategy harnesses what it calls collective buying power. What facets of the marketing environment
Read the case study Group-on: Finding Strength in Numbers:
Group-on’s business strategy harnesses what it calls “collective buying power.” What facets of the marketing environment have enabled a business like Groupon to emerge and become successful?
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
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