Read the case study AirAsia and the Tune group and answer the following questions: (a) What are the factors driving the diversification of Tune Group?
Read the case study “AirAsia and the Tune group” and answer the following questions:
(a) What are the factors driving the diversification of Tune Group?
(b) What is the Tune Group portfolio and what contribution does each SBU make; therefore, what is the dominant logic for this Group? Looking at the SBU strategies, do you see any problems arising for the Tune Group?
(c) How does Tune Group add value to the individual SBUs?
(d) What is the future potential of the Tune Group? What SBUs should it protect and grow and what SBUs should it divest?
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AirAsia and the Tune group Introduction The tune group is a private limited group of companies that thrive to provide both leisure and entertainment services in the Asian market The tune group of comp...
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Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
