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Read the case study Inside the Revolution at Etsy 1. What is Etsys current business model? 2. Was installing Josh Silverman as CEO of Etsy

Read the case study “Inside the Revolution at Etsy”

1. What is Etsy’s current business model?

2. Was installing Josh Silverman as CEO of Etsy be good for the company? Why or why not?

3. What changes did Silverman try to make to improve the profitability of the company? What effect did it have on Etsy’s culture?

4. What were the concerns of investors for the future of Etsy? Do you think the concerns are valid?

5. Do you think taking Etsy public was a mistake?

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Marketing Case Study 1 Etsys founders believe that Etsys current business model is to help mostly the female business owners entrepreneurs to make a tangible living online Gelles 2017 As a company Ets... blur-text-image

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