Question
Read the case study on Microsoft and write a paper in which you need to address the following: I. Summary: Summarize into two paragraphs the
Read the case study on Microsoft and write a paper in which you need to address the following:
I. Summary:
Summarize into two paragraphs the entire paper.
II. Introduction:
a. History of Microsoft
b. Different Products
c. Competitors
III. External Factors:
a. Opportunities
b. Threats
c. Global/Legal Issues
d. Technology
IV. Internal Factors
a. Strengths
b. Weaknesses
c. Competitive Factors
d. Critical Success Factors
e. Financial Analysis
V. Competitive Strategy:
a. How Microsoft competes
b. What Microsoft is doing to separate them from competition
VI. Innovation and Development
VII. Advertising and Marketing
VIII. Ethical Issues/Legal Issues
IX. Suggestions
X. Conclusion:
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Summary Microsoft is a multinational organization that develops software for its consumer The company is also known for making office application and Xbox games Microsoft is known for its innovation a...Get Instant Access to Expert-Tailored Solutions
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
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