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Read the case Under Armors Strategy in 2014: potent enough to win market share from Nike and Adidas by Arthur A. Thompson and summarize it.

Read the case "Under Armor’s Strategy in 2014: potent enough to win market share from Nike and Adidas" by Arthur A. Thompson and summarize it.

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Introduction Under Armor was established in 1996 by a former football player Kevin Plank with the University of Maryland The organization has an action plan that is designed to outperform its competit... blur-text-image

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