Read the materials provided below: Google cultural innovation (links to an external site.) source: http://patrickcopeland.org

Google management (links to an external site.) source: http://erau.edu google human resources (links to an external site.) source: http://erau.edu culture shock (links to an external site.) source: https://www.berklee.edu

Write a response answering the following case study question:

Do you think that aviation industry companies could benefit by incorporating google’s management/leadership strategies? How so, or how not?