Read the “Ruihley, B. J., Simmons, J., Billings, A. C., & Calabrese, R. (2018). Fantasy Breakdown: A Case Study on Organizational Crisis Communication and Stakeholder Reaction During Mass Product Failure. International Journal of Sport Communication, 11(4), 552-572.” And write a paper in which you need to address the following:

Summary of topic/ main points or thesis

Analysis of the topic/article, how you feel about the topic/article, discuss why you feel this information is or isn’t relevant to organizations today, discuss the research methods utilized by the authors to gather information (Where was the research conducted?,Who were the participants? How many participants were included in the study? How was the study conducted, interviews, surveys, observation?). Also discuss your thoughts on the research methods implemented by the researchers (Should there have been a greater number of participants? Should there have been greater diversity among participants? What do you think about the data gathering tool used? Were interviews, surveys, etc. sufficient?)

Application of the material, discuss how you could apply the information in your current or future organizations and how mangers, employees, etc. could apply the information in organizations to better overall organizational effectiveness

Three questions that you would like to ask the author of the article if you were given the opportunity to do so.