Read the Tesla and Ford Motors case studies. Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars. Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.

Please answer all of the following questions:

What are the Tesla and Ford Motors business models?

To what extent are Tesla and Ford Motors currently direct competitors? To what extent are they currently not direct competitors? How do they influence each other?

Compare and contrast the Tesla and Ford Motors mission, vision, and value statements. You may have to do some research to find these. What is your reaction, positive or negative? Do they seem coherent or not?