Question
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer?
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company?
Why did you select that method for each of the types of companies identified over the other methods?
What are the differences between databases, data warehouses, and data mining? When would you use one over another?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
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