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Which two retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the
Which two retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells?
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The two big retailers with the strongest image and equity in my mind are WalMart and Target Both of ...Get Instant Access to Expert-Tailored Solutions
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