Write a paper about the e-book reader market that was initiated with the Sony reader in 2006, but it did not take off in the United States until Amazon launched the kindle in November 2007. Barns & noble entered the e-book reader market with the nook in November 2009, and apple introduced the iPod in April 2010.

Address the following in your paper:

List the initial launch prices of the different readers, and explain the strategy behind the prices. Describe the benefits of each reader, and determine why one might be priced higher than another. Compare and contrast the brand recognition of each reader and the impact it may have on price. Discuss the stage in the product life cycle that the different e-readers fit into and how it would have an impact on price.

Determine the current market leader in e-readers, and provide a supporting rationale.