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Tim Rejuvenation Products Tim Smith, is the managing director of transportation for TRP (Tim Rejuvenation Products). Tim is preparing a new product launch for one
Tim Rejuvenation Products Tim Smith, is the managing director of transportation for TRP (Tim Rejuvenation Products). Tim is preparing a new product launch for one of the most important product rollouts in many years. TRP has developed an innovative and revolutionary way to make anyone over the age of 50 look years younger. The media can't stop talking about this new product. TRP is forecasting tremendous demand despite the fact that the product will be launched at a very high price tag. The product is being manufactured in TRP's Slovenia laboratory and is slated to be distributed to major department stores and pharmacies throughout North America. It's Tim's responsibility to choose the transportation mode and carriers to deliver the product. He is very concerned about the logistics involved in the initial rollout so that product arrives to the retailers distribution centers to meet initial demand. In an effort to expedite effective logistics decisions and mitigate any possible risks, Tim convened a zoom call with his internal logistics team and various external suppliers. The following were some of the concerns resulting from the call. If product arrives late, retailers will effect penalties and chargebacks. Product has to arrive on time in
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