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What is a writing audience and how does writing change according to the audience? How do you determine the needs and expectations of your audience

What is a writing audience and how does writing change according to the audience? How do you determine the needs and expectations of your audience before drafting or creating a document? How does a resume change according to your audience? What is a cover letter and how do you adapt it to your audience? Please give an example of how you've changed a resume or cover letter to address a specific audience. What unique aspects did you tailor to that reader?

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