${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{s}tandards\text{a}\text{r}\text{e}\text{t}\text{h}\text{o}\text{s}\text{e}\text{a}\text{s}\text{s}\text{o}\text{c}\text{i}\text{a}\text{t}\text{e}\text{d}\text{w}\text{i}\text{t}\text{h}\text{i}\text{n}\text{n}\text{o}\text{v}\text{a}\text{t}\text{i}\text{o}\text{n}\text{a}\text{n}\text{d}\text{q}\text{u}\text{a}\text{l}\text{i}\text{t}\text{y}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}$ standards are those associated with innovation and quality.

Social responsibility

Market position

Product leadership

Productivity

Profitability